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First Look: Knock Off (2025) – A Gritty Dive into Seoul’s Counterfeit Underworld
Disney+ has unveiled the first look at its upcoming Korean drama Knock Off, set to premiere in 2025. This 18-episode series, starring Kim Soo-hyun and Jo Bo-ah, delves into the shadowy world of counterfeit goods in post-IMF crisis South Korea.
Plot Overview
Knock Off follows Kim Seong-jun (played by Kim Soo-hyun), an ordinary office worker whose life is upended by the 1997 Asian financial crisis. Facing unemployment, he descends into the illicit trade of counterfeit goods, eventually rising to become the vice president of the notorious Saemmul Market—a hub for fake luxury items. Opposing him is his former lover, Song Hye-jeong (Jo Bo-ah), now a special judicial police officer tasked with cracking down on counterfeit operations.
Cast and Crew
Directed by Park Hyun-seok (Stranger 2, Uncontrollably Fond) and written by Han Jung-hoon (Song of the Bandits), the series boasts a stellar cast:
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Kim Soo-hyun as Kim Seong-jun
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Jo Bo-ah as Song Hye-jeong
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Yoo Jae-myung as Kim Man-sik, Seong-jun's father
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Bang Hyo-rin as Bae Nu-ri, president of Saemmul Market
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Kwon Nara as Moon Yoo-bin, a designer of high-end counterfeit bags
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Park Se-wan as Moon Da-bin, Yoo-bin's younger sister
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Kim Hye-eun as Jang Ji-soo, Nu-ri's lawyer and strategist
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Go Kyu-pil as Donkas, Nu-ri's right-hand man
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Kim Eui-sung as Bae Pil-gu, Nu-ri's uncle and a key figure in the Busan counterfeit market
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Jung Man-sik as Lee Ki-bong, a detective cracking down on counterfeit goods
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Kang Mal-geum as Jegal Hyun-sook, an investigator on the counterfeit crackdown task force
Release Details
Originally slated for an April 2025 release, Knock Off experienced a temporary postponement due to controversies surrounding lead actor Kim Soo-hyun. The series is now expected to premiere later in 2025 on Disney+ worldwide.
First Look and Reception
The first look, revealed during the Disney Content Showcase 2024 in Singapore, showcases Kim Soo-hyun's transformation from a regular office worker to a kingpin in the counterfeit market. The teaser hints at a gripping narrative filled with tension, ambition, and the complexities of love and betrayal.
Conclusion
With its compelling storyline, strong performances, and high production values, Knock Off is poised to be a standout addition to Disney+'s 2025 lineup. Fans eagerly await this deep dive into the underbelly of Seoul's counterfeit trade.
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